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Remarketing is a powerful way to increase revenue and capitalise on existing site traffic. By serving ads to users who are most likely to convert, you’re well placed to generate conversions at a minimum cost per acquisition. But what exactly is remarketing?...

Paid media is an attractive proposition for start-ups and fledgeling businesses, offering a flexible, scalable way to get your products and services in front of the right customers. But there are lots of things to think about when setting up your first...

Evergreen content – sounds self-explanatory, right? Like its namesake, this type of content is designed to endure whatever the season or climate, providing long-term value for your site visitors and customers. But publishing evergreen content isn’t...

Get to know what site structure is and why it’s important in our definitive guide. Site structure is how a website’s pages are set up and organised. It’s an important part of SEO optimisation, facilitating greater control over which pages are more...