Blog | Latest Digital Marketing News & Views From Banc

Why Site Structure is Important for SEO – and How to Plan Yours

17th January 2020 | By Banc | 5 min read

Get to know what site structure is and why it’s important in our definitive guide. Site structure is how a website’s pages are set up and organised. It’s an important part of SEO optimisation, facilitating greater control over which pages are more...

Your Site’s Been Penalised – What Should You Do Now?

13th January 2020 | By Banc | 8 min read

Google penalties occur when a site breaks Google’s guidelines. They’ve been around for years and pose a huge risk to organic search performance. Google issues penalties for lots of reasons, including suspicious links and duplicate content, and a site...

How to Optimise Your Website for Mobile: 7 Best Practice Tips

9th January 2020 | By Banc | 4 min read

Woman uses search engine on mobile phone

Did you know that 5 billion people own a smartphone? That’s 64% of the global population. Mobile devices have become so ingrained in daily life that many people use them instead of a computer – making a mobile-friendly website an absolute must. The...

The Ultimate Guide to Link Acquisition for Beginners: 13 Proven Tactics

6th January 2020 | By Banc | 7 min read

Backlinks speech bubble megaphone on computer monitor

Acquiring inbound links from relevant, high-authority sites is one of the most consistent, reliable ways of increasing a website’s visibility to search engines. A site’s backlink profile – the combined links it has acquired – remains an important...

Your Digital Marketing Glossary: Every Important Term Explained

6th January 2020 | By Banc | 6 min read

Discover the ins and outs of digital marketing with our glossary of industry terms and acronyms. Cutting through the technical jargon, our guide defines common terms to help you understand key digital processes. Looking for help on a particular topic?...