How to Supercharge Your Landing Pages with Structured Data

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Here’s a familiar scenario. It’s mid-week in the office, and your time is increasingly filling up with a veritable platter of tasks, requests and projects. You’ve a meeting at 3. There’s that important presentation for tomorrow. It’s your turn...

Website Page Speed: Why It Matters and How to Improve It

  |   By   |  5 min read

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The road to high website ranking is paved with all manner of things that can both accelerate performance and act as speed bumps along the way. Of the myriad factors that can bolster page ranking, website page speed is something of an SEO hot potato right...

Which Website CMS is Right for Your Business?

  |   By   |  6 min read

Digital Marketing notes on CMS systems
Choosing the right CMS for your website can be a real head-scratcher. Usability, functionality, limitations, cost; there are many things to consider before getting to the business of building your site, so deciding which platform is best can be a challenge....

The Most Important Things We Learned from SearchLeeds 2018

  |   By   |  7 min read

searchleeds 2018 conference takeaways summary
For those unfamiliar, SearchLeeds is the North’s largest search marketing conference. The event’s remit covers everything from technical SEO to paid media, through to content marketing and digital PR – with a focus on actionable advice practitioners...

A Beginner’s Guide to Creating Customer Personas

  |   By   |  5 min read

Meet Geoff. Geoff is 42, self-employed and has a wife, child, and a cockapoo called Winnie. He drives a Range Rover, wears a Barbour jacket and enjoys long country walks bookended by trips to the pub. You could say Geoff is wealthy and enjoys the finer things in life. Little…

Team Profile: Martin Cozens

  |   By   |  2 min read

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Our fierce, fabulous leader; Banc’s Managing Director, Martin Cozens, founded the business in 2009 with long-time friend, Neil Birchall. Deciding a global recession was the perfect time to start an agency dependent upon securing the custom of fiscal businesses, Martin has had to employ all of his charm and all…

Power of Price – The Psychology of Cost and Value

  |   By   |  4 min read

My girlfriend and I recently moved house. In between arguments about how many scatter cushions and scented candles two people really need, we’ve gradually been filling our new home with furniture. Let’s talk about sofas. We recently spent an entire...