Increase Your Customers’ Value

Improve Buyer Relationships

They’re nearly where you want them. But the journey doesn’t stop here.

There are customers to be nurtured, sales cycles to shorten, and lower-cost conversions to make. And with carefully targeted and segmented strategies, we’ll get that all happening.

Driving new leads and purchases is a powerful thing, but we’re also focused on maximising value from our clients’ customer lifecycles. Intelligent nurturing, qualification and re-engagement strategies mean they benefit from higher lifetime values, shorter sales cycles with reduced friction, and a lot less time spent on admin!

KATE WOODS, HEAD OF DIGITAL - BANC
annie-spratt-vGgn0xLdy8s-unsplash 1

Customer Relationship Management (CRM)

Are they thinking about parting with their cash, ready to buy or just looking for more information? Understanding where they are in your buying journey lets you think like a customer – a mindset that’ll give your Sales and Marketing pipeline a real advantage.

With a CRM strategy on your side, you’ll be able to lean on insight to create and push the correct messages – delivering them to the right people, at the right times.

Email Marketing

Lost touch with your leads? Still thinking about the ones who got away? Or just saying thanks to your most loyal in that special way?

Whether you’re re-engaging or rewarding, making an inbox-ready impact through a targeted mailing list keeps you, your products and your services on their minds and turns thought into action – increasing loyalty and boosting that all important pound-per-customer every time you click send.

Paid Media

Your customer data is a powerful thing. With it to hand, we’ll use this vault of information to power up your Paid Media efforts in ways you might’ve missed out on.

Through social media and Google, we’ll do more than just drum up interest – our team will deploy ads that’ll have your customers coming back to your site in droves. And we’ll make sure that, whatever up-sell and cross-sell goals you have, our ads work hard to achieve them.

Rectangle 87

HINES (APARTO)

Hines’ aparto brand provides modern accommodation to students and young professionals in some of the biggest cities and university towns across the UK and Europe. Our 360-degree strategy enabled the brand to maximise conversions and property occupancy — while utilising dynamic availability to maximise customer value. Learn more, here.

READ CASE STUDY

“We appointed BANC to review our Digital Marketing activity. They redesigned and built us a contemporary, professional website on WordPress. They then followed this up with a comprehensive acquisition and nurturing strategy which led to us receiving many more cost-effective leads at improved quality. The team’s commitment to process improvements helped us focus on the areas we needed to in order to grow.”

BEN GRIFFIN, SALES & MARKETING DIRECTOR - RESTORE PLC (CDL)