How many A/B tests should you be running?

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how many a b testing should i run
A/B test volume is often a topic of discussion in CRO. If you listen to certain presentations at conversion conferences, you may be alarmed to hear that your competitors are running 75 tests each month. Does that mean they’re learning 75 times more...

Team Profile: Juan Mora Romero

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team profile juan mora romero
Digital executive, Juan Mora Romero, undertook the reverse trip made by many British retirees, swapping sunny southern Spain for dour Manchester two years ago. Arriving to study for his Master’s in digital marketing, Juan was quickly scooped up by the omnipresent Banc recruitment machine.

Team Profile: Neil Birchall

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neil profile
The Uncle Phil of Warrington, Operations Director Neil Birchall is a businessman, father figure and hip hop influencer in equal measure. With a pot of beard wax always to hand and an impossibly large collection of tailored shirts, rumours have started to circulate that Neil replaced his computer monitor with…

How to Effectively Use Analytics Tools

  |   By   |  7 min read

banc google analytics
Analysing, measuring and refining a digital marketing campaign is rarely the most exciting part of the process of increasing on-site traffic and conversion, but its importance cannot be downplayed. Digital marketing is wonderfully competitive and almost bewilderingly fast-paced, meaning it’s important that all campaigns and techniques are analysed and measured…

Page Speed: Survival of the Fastest

  |   By   |  5 min read

cheetah-running-fast
  It seems like just yesterday that everyone working in the SEO industry was advocating for mobile search as the next big thing. Then we all blinked and now the world is working to catch up. Making sure that your website conforms to the demands of the mobile world is…

9 Out Of 10 People Agree – Social Proof Works

  |   By   |  5 min read

However independent we think we are, we’re pretty needy at heart. So, whenever we’re not sure what we should do next in a given situation, we tend to look to those around us to guide our decisions.