Blog Archives | Page 2 of 27

Abandoned Carts Break Hearts: A CRO Love Story

24th October 2017 | By Banc | 3 min read

Hi, I’m a user who’s landed on your website. I’ve browsed around for a while, visited a few product pages and now I’ve taken the plunge and added one of your products to my basket. What are the chances I’m now going to go all the way through...

Voice Search, Duplicate Copy, Burritos and More: Banc’s Day Out at Search Elite

3rd October 2017 | By Banc | 4 min read

Last week, two members of Banc’s Technical SEO team went to the Search Elite conference in Manchester, coffee was enjoyed and a burrito was eaten. Obviously, a lot of information about the power of search was taken in, and we have put together the main...

How Advances in Crime Prevention Could Be Used to Optimise Paid Ad Campaigns

1st August 2017 | By Banc | 3 min read

Last week, I attended an interesting presentation from Toby Davies who works in the Crime Science department at University College of London. It was about analysing crime data to predict and prevent future incidents of crime. UCL has been working closely with the police on high-frequency crimes (such as burglary)…

Four Key Takeaways from the Conversion Elite Conference

18th July 2017 | By Banc | 4 min read

I attended the first ever Conversion Elite conference down in London on Thursday 6th July. Speakers included the legendary Craig Sullivan, Tim Stewart, Arnout Hellemans, Stephen Pavlovich as well as many more. Here, I’ve provided four key takeaways from the conference that you can use yourself.

Team Profile: Adam Morrell

14th July 2017 | By Banc | 2 min read

In an industry of man-boys, overgrown adolescents and permachilds; UX & CRO Director Adam Morrell is the rarest of beasts – a genuine adult.

Team Banc Join Macmillan’s Longest Day Golf Challenge

8th June 2017 | By Banc | 2 min read

Always looking for an excuse to swap the office for the fairways, Banc’s directors, Martin and Neil, have signed up to Macmillan’s Longest Day Golf Challenge 2017. Golfing from dawn to dusk, Banc’s own Daly and Woods (we’ll let you decide who...

How many A/B tests should you be running?

8th June 2017 | By Banc | 2 min read

A/B test volume is often a topic of discussion in CRO. If you listen to certain presentations at conversion conferences, you may be alarmed to hear that your competitors are running 75 tests each month. Does that mean they’re learning 75 times more...

Team Profile: Juan Mora Romero

31st May 2017 | By Banc | 2 min read

Digital executive, Juan Mora Romero, undertook the reverse trip made by many British retirees, swapping sunny southern Spain for dour Manchester two years ago. Arriving to study for his Master’s in digital marketing, Juan was quickly scooped up by the omnipresent Banc recruitment machine.

Team Profile: Neil Birchall

24th April 2017 | By Banc | 2 min read

The Uncle Phil of Warrington, Operations Director Neil Birchall is a businessman, father figure and hip hop influencer in equal measure. With a pot of beard wax always to hand and an impossibly large collection of tailored shirts, rumours have started to circulate that Neil replaced his computer monitor with…

Banc at BrightonSEO: Combatting Crawl Bloat & Pruning Your Content Effectively

11th April 2017 | By Banc | 7 min read

Our SEO Director Charlie Whitworth made his and Banc’s BrightonSEO debut on Friday. The second instalment of the conference since its move to the Brighton Centre, the event enjoyed not only some of the finest speakers in the sector but also some spectacularly...

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