Blog | Latest Digital Marketing News & Views From Banc

The Most Important Things We Learned from SearchLeeds 2018

18th July 2018 | By Banc | 7 min read

searchleeds 2018 conference takeaways summary

For those unfamiliar, SearchLeeds is the North’s largest search marketing conference. The event’s remit covers everything from technical SEO to paid media, through to content marketing and digital PR – with a focus on actionable advice practitioners...

Google Maps is Changing: What Your Business Needs to Know and Do in Preparation

9th July 2018 | By Banc | 3 min read

With more than one billion monthly users, Google Maps has a huge impact on how people from around the world find locations and navigate unfamiliar places.

Team Profile: Martin Cozens

15th June 2018 | By Banc | 2 min read

Our fierce, fabulous leader; Banc’s Managing Director, Martin Cozens, founded the business in 2009 with long-time friend, Neil Birchall. Deciding a global recession was the perfect time to start an agency dependent upon securing the custom of fiscal businesses, Martin has had to employ all of his charm and all…

Power of Price – The Psychology of Cost and Value

12th December 2017 | By Banc | 4 min read

My girlfriend and I recently moved house. In between arguments about how many scatter cushions and scented candles two people really need, we’ve gradually been filling our new home with furniture. Let’s talk about sofas. We recently spent an entire...

Abandoned Carts Break Hearts: A CRO Love Story

24th October 2017 | By Banc | 3 min read

Hi, I’m a user who’s landed on your website. I’ve browsed around for a while, visited a few product pages and now I’ve taken the plunge and added one of your products to my basket. What are the chances I’m now going to go all the way through...

Voice Search, Duplicate Copy, Burritos and More: Banc’s Day Out at Search Elite

3rd October 2017 | By Banc | 4 min read

Last week, two members of Banc’s Technical SEO team went to the Search Elite conference in Manchester, coffee was enjoyed and a burrito was eaten. Obviously, a lot of information about the power of search was taken in, and we have put together the main...

How Advances in Crime Prevention Could Be Used to Optimise Paid Ad Campaigns

1st August 2017 | By Banc | 3 min read

Last week, I attended an interesting presentation from Toby Davies who works in the Crime Science department at University College of London. It was about analysing crime data to predict and prevent future incidents of crime. UCL has been working closely with the police on high-frequency crimes (such as burglary)…

Four Key Takeaways from the Conversion Elite Conference

18th July 2017 | By Banc | 4 min read

I attended the first ever Conversion Elite conference down in London on Thursday 6th July. Speakers included the legendary Craig Sullivan, Tim Stewart, Arnout Hellemans, Stephen Pavlovich as well as many more. Here, I’ve provided four key takeaways from the conference that you can use yourself.

Team Profile: Adam Morrell

14th July 2017 | By Banc | 2 min read

In an industry of man-boys, overgrown adolescents and permachilds; UX & CRO Director Adam Morrell is the rarest of beasts – a genuine adult.

Team Banc Join Macmillan’s Longest Day Golf Challenge

8th June 2017 | By Banc | 2 min read

Always looking for an excuse to swap the office for the fairways, Banc’s directors, Martin and Neil, have signed up to Macmillan’s Longest Day Golf Challenge 2017. Golfing from dawn to dusk, Banc’s own Daly and Woods (we’ll let you decide who...

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