Acquiring inbound links from relevant, high-authority sites is one of the most consistent, reliable ways of increasing a website’s visibility to search engines. A site’s backlink profile – the combined links it has acquired – remains an important...
Discover the ins and outs of digital marketing with our glossary of industry terms and acronyms. Cutting through the technical jargon, our guide defines common terms to help you understand key digital processes. Looking for help on a particular topic?...
Read our complete guide to A/B testing including what it is, how it works and how it can help your website marketing and conversion rate.
We provide a complete guide to running an influencer campaign, with step-by-step guidance and recommended tools.
We provide a complete guide on how to deal with negative online reviews. We discuss the impact of bad feedback, the do’s and don’ts of responding, and provide a step-by-step guide on how to deal with the issue.
Read our ultimate guide to the art of copywriting for SEO and how to produce quality content that ranks in order to increase your site’s organic traffic.
We take a deep dive into page speed, discussing why it matters to SEO and how you can improve loading times on your site.
While there’s no magic formula to writing paid ads, there are things you can do to increase engagement and eke as much value from them as possible.
Planning to redesign your website? Or perhaps you need a new one? You’ll need a statement of work and a requirements document, outlining everything you need from your web development team to communicate your vision and steer a course for success.
The Banc design team joined fellow design enthusiasts at NUX8 – UX & Design Conference at the Royal Northern College of Music. Read on to hear the event’s key takeaways.