Blog | Latest Digital Marketing News & Views From Banc

How to Do A/B Testing: A Guide to Improve Your Website Marketing and Conversion Rate

19th December 2019 | By Banc | 5 min read

Read our complete guide to A/B testing including what it is, how it works and how it can help your website marketing and conversion rate.

A Complete Guide to Running Your First Influencer Marketing Campaign

12th December 2019 | By Banc | 8 min read

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We provide a complete guide to running an influencer campaign, with step-by-step guidance and recommended tools.

Crisis Management: How to Deal with Negative Reviews and Feedback Online

9th December 2019 | By Banc | 6 min read

We provide a complete guide on how to deal with negative online reviews. We discuss the impact of bad feedback, the do’s and don’ts of responding, and provide a step-by-step guide on how to deal with the issue.

The Ultimate Guide to Copywriting for SEO: How to Produce Quality Content that Ranks

6th December 2019 | By Banc | 8 min read

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Read our ultimate guide to the art of copywriting for SEO and how to produce quality content that ranks in order to increase your site’s organic traffic.

Page Speed for SEO Explained: Why It’s Important and How to Improve It

4th December 2019 | By Banc | 6 min read

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We take a deep dive into page speed, discussing why it matters to SEO and how you can improve loading times on your site.

Writing PPC Ad Copy: How to Stand Out and Convert Your Audience

2nd December 2019 | By Banc | 6 min read

While there’s no magic formula to writing paid ads, there are things you can do to increase engagement and eke as much value from them as possible.

Pitching a Web Build: How to Write a Website Requirements Document and Statement of Work

22nd November 2019 | By Jonathan Tuplin | 10 min read

Planning to redesign your website? Or perhaps you need a new one? You’ll need a statement of work and a requirements document, outlining everything you need from your web development team to communicate your vision and steer a course for success.

Banc’s Insights from NUX8 – A Day of UX and Design Expertise from Industry Leaders

22nd November 2019 | By Bryony Sutton | 4 min read

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The Banc design team joined fellow design enthusiasts at NUX8 – UX & Design Conference at the Royal Northern College of Music. Read on to hear the event’s key takeaways.

How to Use Google Search Operators to Improve Your Content Outreach

5th November 2019 | By Banc | 7 min read

Amid expensive platforms and complex techniques, Google search operators are easy to overlook. But wield them with care, and they could hold the key to content marketing success.

What Makes an Effective PPC Landing Page? Our Team Share Best Practices

31st October 2019 | By Banc | 9 min read

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We look at what makes an effective landing page from a paid media perspective, including what they should contain and best-practice tips for turning visits into conversions.

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