Blog | Latest Digital Marketing News & Views From Banc

Writing PPC Ad Copy: How to Stand Out and Convert Your Audience

2nd December 2019 | By Banc | 6 min read

While there’s no magic formula to writing paid ads, there are things you can do to increase engagement and eke as much value from them as possible.

Pitching a Web Build: How to Write a Website Requirements Document and Statement of Work

22nd November 2019 | By Jonathan Tuplin | 10 min read

Planning to redesign your website? Or perhaps you need a new one? You’ll need a statement of work and a requirements document, outlining everything you need from your web development team to communicate your vision and steer a course for success.

Banc’s Insights from NUX8 – A Day of UX and Design Expertise from Industry Leaders

22nd November 2019 | By Bryony Sutton | 4 min read

Two young businesswomen working together in the office at a desk

The Banc design team joined fellow design enthusiasts at NUX8 – UX & Design Conference at the Royal Northern College of Music. Read on to hear the event’s key takeaways.

How to Use Google Search Operators to Improve Your Content Outreach

5th November 2019 | By Banc | 7 min read

Amid expensive platforms and complex techniques, Google search operators are easy to overlook. But wield them with care, and they could hold the key to content marketing success.

What Makes an Effective PPC Landing Page? Our Team Share Best Practices

31st October 2019 | By Banc | 9 min read

Team of specialists with magnifier and laptop and arrow. Digital marketing, PPC campaign, customer relationships concept on white background. Bright vibrant violet vector isolated illustration

We look at what makes an effective landing page from a paid media perspective, including what they should contain and best-practice tips for turning visits into conversions.

How to Run a Marketing Brainstorm that’s Worth the Time

31st October 2019 | By Jonathan Tuplin | 6 min read

If you want to generate valuable, creative ideas through brainstorming, our guide can help. We’ve included best-practice tips and proven techniques to help you get the results you’re looking for.

How to Conduct User Testing: 7 Tips for Success

16th September 2019 | By Adam Morrell | 6 min read

Woman looks at data on screen as it reflects through her glasses

We’re here to share some of our tips for getting the most out of your user testing, with best-practice advice and essential knowledge for maximising the ROI of your campaign.

A Beginner’s Guide to Creating Customer Personas (With Free Template)

28th August 2019 | By Banc | 7 min read

Learn what customer personas are, how they can help your business, and how to develop them. We’ve also included a free template for creating customer personas.

How to Write Meta Descriptions that Will Win You More Traffic

28th August 2019 | By Banc | 8 min read

The humble meta description remains an important part of organic search, conveying information which can make a real difference in terms of clicks, traffic and leads. Here, we explore how to master this SEO fundamental.

28 Quick and Easy Tips to Increase Website Conversions

15th August 2019 | By Banc | 7 min read

Cropped shot of a man doing some online shopping at night

Looking to increase the number of conversions on your website? There are several things you can do to improve the user journey and encourage click-throughs, and even small changes can result in big wins.

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