Google has been playing around with its user interface for a few years now. At the heart of this is how the Web vertical has been incorporating other verticals such as Images, Videos, Maps etc in the search results pages. This is often referred to as Vertical Creep or Universal Search and is intended to bring a richer and more relevant environment for Google users.
Maps is one key focus for companies with multiple locations. Enter in location-specific information (address, telephone number, URL etc), wait while Google verifies the data with you and once the information is indexed a Map result will showcase your organisation.
The net result is that you could achieve 1st natural position quicker than with regular SEO; dominate a large piece of the search landscape and attract a click (or phone call) without any cost.
If you want to know more about this and other SEO tips, don’t hesitate to contact the Banc Digital SEO Team.