The Dos and Don’ts of Business Social Media


As everyone knows, social media gives people an opportunity to share their opinions and life with one another. Businesses have jumped on the bandwagon to interact with their customers across multiple platforms, gaining relationships and business. However, Business accounts can be rather tricky to keep up to date and relevant. Many make mistakes and many succeed in managing their business social media.

Here are our Do’s and Don’ts on social media for your business:


Do give your brand a little edge.

Instead of shooting sales pitches constantly across your social media platforms, show there are people behind the business. By showing you have a sense of humour and personality; people will want to interact with you. Have you gone to a business meeting in a lovely café? Tweet that café and say you enjoyed the food. This shows that you appreciate other things than just selling and it will make you more approachable.

For example: Lick Yogurt has a fun edge to their brand and it shows through their interactions and retweets.

Do keep in that mind that things don’t happen overnight.

If you’ve just started updating your social media, don’t believe that you will get over a thousand followers in your first week. The first stage will be to raise your brand awareness and get your name out there so it would be unrealistic to expect to grab people’s attention immediately. Social Media is a gradual process for your business it’s important to not beat yourself up if you haven’t got many followers yet. Keep going.

Again, with the photo above, Lick Yogurt have only a few retweets and interactions but they are a new company that is currently being established.

Do use a popular hashtag if it’s relevant to your business.

This way, your tweets will more likely be viewed. The same goes for many different platforms as hashtags are commonly used on Instagram, Tumblr, Facebook and Pinterest. This allows you to be at the forefront of discussions and will boost your online presence. For example: Is something changing in technology that affects your business? Tweet about it using a hashtag and say how it has had an impact.

For example: Starbucks posted a collection of heart lattes for Valentine ’s Day and hash tagged #hearts which was popular due to the occasion.

Do remember that social media is constant.

If someone has tweeted you, reply pretty much as soon as you can to show you are interested in their comment. This will make them want to interact with you again in the future if they see anything on your social media that sparks their interest.


Don’t create a profile and then disappear.

The biggest problem with business social media is that so many companies will create a profile page across a few platforms and then simply neglect it. Social Media is used to become more social with your current and potential customers or clients therefore giving up and leaving it will make you look antisocial.
If your last post was in 2012, it just makes you appear lazy to people who search for your company. The most successful business social media profiles are ones that interact with their customers on a daily or weekly basis, answering questions or simply checking in with others.

Be disorganised.

Are you posting at times when people won’t interact as much? Are you missing the perfect times because you’re finishing that perfect blog? Instead, research when your target audience will connect to their social media and plan your blog posts so they are relevant to them. This will stop the mad rush of having to think up of a last minute blog and you will have more time to interact yourself. Create a plan to how much you are going to post so it is consistent.

Don’t bulk buy fake followers or likes.

If your business isn’t getting likes or followers, it can panic you into wanting a quick and easy fix. If you purchase followers, it’s as if you’re trying to purchase friends. It’s fake, it’s not natural and people can see straight through it. Do you have five thousand followers but no likes on a post? This proves that numbers don’t mean anything unless you have good content to interact with. Start following, include yourself in debates and get your business’s name out there.

Don’t brush problems under the carpet.

If you’ve had a negative mention, don’t ignore or delete the evidence on your social media platforms. If something has gone wrong and someone complains, offer an apology and ask if there is anything more you can do and come up with a solution. This will show that you care about them and negative feedback as much as the positives. At the end of the day, constructive criticism helps us improve in the future so we can insure a better service for our customers. Viewing a negative comment as a way to improve is a better approach.

For example: Habitat UK tackle issues head on when they get complaints or issues from customers on their Twitter. They reply and offer solutions.


All in all, Social Media takes patience, personality and professionalism that can be a difficult combo to get the hang of whilst deciding your brand’s online image. But fear not, a successful business social media presence is achievable.

If you would like to discuss how social media could help your business, get in touch with us on 0845 459 0558, email us on or tweet us @BancMedia.

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Chris Balme