The Benefits of Hiring a Digital Marketing Agency for Your Business

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Know your SEO from your PPC? Do you have email and content campaigns in place to keep your customers coming back? How’s your social media presence these days? What about your CRO? If it seems like we’ve just thrown a bunch of strange initials and concepts your way, then it might be time to consider working with a digital marketing agency.

Perhaps you’ve attempted to take the in-house route and hit some snags along the way? That’s OK. When you have a business to run, trying to balance digital marketing with the rest of the day-to-day can feel like spinning plates.

So, whether you’re fresh out of ideas, just in need of a little direction or you’re completely flummoxed by this multi-faceted world, we’ll show you why hiring a digital marketing agency can be a huge benefit to your business.

So, what is a digital marketing agency?

A digital marketing agency specialises in boosting the online performance of both B2B and B2C businesses. As the name suggests, they focus largely on leveraging new technologies and modern techniques to improve their clients’ reputation and sales.

young man working in his office

They’re comprised of talented people (if we say so ourselves) from all sorts of different backgrounds, bringing their skills and knowledge together to help businesses achieve their goals, which often include things like:

  • Building brand awareness
  • Increasing sales
  • Driving traffic to a website
  • Engaging customers
  • Building customer loyalty

Why might a business want to work with a digital marketing agency? It may be the case that they lack the in-house expertise to satisfy business needs and customer demands. Or they may need some extra help in strengthening one or two areas and scaling up their current efforts.

Whatever the reasons a business might have for needing one, a digital marketing agency can offer the following services:

  • Website design and development
  • Social media marketing
  • Search engine marketing (SEM) and search engine optimisation (SEO)
  • Email marketing
  • Pay-per-click (PPC) and paid media advertising
  • Content creation

Seven benefits of hiring a digital marketing agency

You’ll stay on top of the latest trends

In the world of digital, things change and trends form at a rate of knots. When you have a million other things to take care of within your business, do you have the time to be on top of incoming trends? Even so, would you know how to adjust your strategies to follow them?

With so many specific strategies and approaches in digital marketing, attempting to follow their respective trends yourself would be verging on masochistic.

discussing the market

That’s where a digital marketing agency comes in. It’s basically our job to stay on top of the latest, most innovative approaches to things like SEO, UX and UI design, and content. And crucially, we’ll tailor them to unique marketing strategies to get the best results for a range of different businesses.  

You’ll receive combined knowledge and experience

When a digital marketing agency combines the respective skills of its employees, high-quality results happen. And that’s one of its biggest strengths.

For example, a single graphic designer might struggle to acquire clients who only need a small amount of graphic design. But a graphic designer and a web designer together can easily provide web page redesigns from the ground up. When this expert knowledge increases, so too do the number of services.

And while you shouldn’t discount freelance digital marketers, they often lack the resources to compete with a digital marketing agency. Put simply, these agencies have talent, capital, and experience in spades, all of which combine to create real wins for their clients.

team work

You’ll get advanced insights and measurable results

If your current strategies are looking a little tired and outdated, then a digital marketing agency can take a closer look at your current strategy, identify its weak points, and suggest ways that’ll get you back to your best.

When you’re not especially well-versed in the many channels and strategies of digital marketing, it can be difficult to spot where you might be going wrong. This is where digital marketers can offer a helping hand. After casting an expert eye over your existing offerings, they can set key performance indicators (KPIs) which allow you to measure the success or failure (hey, it happens) of your marketing strategies.

It’s these KPIs and metrics which can show you how keywords are performing, how potential customers are engaging with your content, and which campaigns are performing in relation to your objectives.

You’ll cut down on costs in the long term

The initial upfront cost of an agency might make the in-house option look more attractive, but it’s often the case that going the agency route is much less costly over time.

Since agencies work as independent contractors, there’s no need for payroll taxes. Likewise, because they aren’t full-time employees of your company, you won’t have to spend anything on recurring costs such as benefits and salaries.

money

Think about the tools and software needed to run your digital marketing campaigns, too. These often come with pricey one-time payments and subscriptions attached. Any agency worth its salt will already have access to the top industry tools, without you having to fork out for them yourself.

You’ll have a fresh perspective full of new ideas

When you’re used to making all the big decisions, it can be tough to hand over the reins to someone else. However, when you bring in an agency, the objective point of view can add a fresh perspective to your way of doing things.

Not only can this highlight potential weak points, but the agency will also be on hand with all sorts of insights and ideas on which techniques will bring about stronger results too. They can take a look at your marketing efforts and suggest new approaches based on their research.

Consider your social media presence, for instance. A digital marketing agency will help you fine-tune your target audience to pinpoint where they’re mostly available and identify what content most appeals to them.

You’ll be able to focus on other aspects of your business

When you have a team of experts to take your business’ digital marketing efforts forward, it frees you up to focus on other areas of your business. Rather than thinking about updating your website or coming up with regular content for customers, you can put your efforts into growing the business as a whole, improving other departments and taking care of other things without the added pressure of trying to boost digital performance.

Whatever your short- and long-term goals are, Banc’s digital-first marketing strategies can help you achieve them. Drop our sales & marketing team a line on 0161 504 7015, and for more info about what sets Banc apart – head to our homepage.

Avatar for Jonathan Tuplin
Jonathan Tuplin
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