A ‘shared endorsement’ feature has been launched by Google which will utilise the names and profile pictures of its users for advertisements.
First announced in 2013, the idea is similar to the Sponsored Stories on Facebook, whereby they will appear automatically and may show your details unless you opt out.
Google+ users under the age of 18 will not be included in the feature.
Adverts ranging on a wide range of subject matters, from Google Play Store to restaurant recommendations, will pick up names and pictures to give PPC ads a more personal touch.
If friends and relatives use a certain app or like a particular company, this will resonate better with users and advertisers alike, or so Google hopes. Some people may question whether specific and informative results should be replaced because a potentially obscure Google + contact ‘recommends’ them.
However, marketers will appreciate the user-friendly approach that acts on the endorsements of actual Google users. The tendency for people to try and fit in with peers can see Shared Endorsements being a success, adding value for users with more consistent and efficient recommendations.
The introduction of Shared Endorsements shows how Google is trying to up its social brand management. An official statement by the company said:
“To ensure that your recommendations reach the people you care about, Google sometimes displays your reviews, recommendations and other relevant activity throughout its products and services.
“This sometimes includes shopping contexts, like the Google Play music story, and ads. Your profile name and photo may appear with the recommendation.
“Don’t worry; your account’s privacy settings are not affected.
You get to decide whether you want your name and photo included in shared endorsements that appear in ads through the Shared Endorsements setting. And for users under 18, their actions won’t appear in Shared Endorsements in ads and certain other contexts.”
The news comes despite Facebook actually deciding to cut its Sponsored Stories feature in April after privacy cases against the company.
A legal contest saw the company pay out around £13 million when it offered the scheme with to advertisers without first contacting users themselves. Their new scheme will concentrate less on the username and picture when it is redeveloped however.
Want to find out more about Google AdWords or how you can use shared endorsements? Get in touch today with a PPC expert at Banc Media – call 0845 459 0558 or click here.