The Edward de Bono Foundation UK was set up to act as guardian of the De Bono brand in the UK. Banc was asked to review the Foundation’s brand online and to develop a strategy to outline the required approach to gain brand dominance in the search engine results pages.
Working with the client web designers, we produced a strategy document and list of recommendations to be implemented to ensure that the basic onsite elements were implemented.
Further, an offsite link building and reputation strategy was developed to help build the website authority within the search engines and drive higher results for key phrases in Google, Bing and Yahoo.
“I am impressed with Banc. From the outset they have shown considerable depth of knowledge about their core business of Search Marketing.
Furthermore, working with them has been pain-free as they are able to easily translate the technical jargon into plain English.
We have seen a huge improvement in terms of new business from the website which effectively means that it is self-financed and we even reached our annual revenue goal six months early!
I am looking forward to working with Banc as we develop our online presence into 2010 and beyond.”
Bob Rawlinson, CEO of the Foundation