The face of Google search results is set to change again this week with the introduction of Real Time Search.
We have become accustomed over the past few years to seeing ‘creep’ from Google’s other vertical channels like Images, Maps, News, Shopping etc providing us with a richer more relevant search experience, as Google would proudly tell us. From this week however, we are set to see another element of creep in the form of “real time search”.
“Our real-time search enables you to discover breaking news the moment it’s happening, even if it’s not the popular news of the day, and even if you didn’t know about it beforehand”, explains Amit Singhal, a Google Fellow.
And how are Google going to deliver this real-time information? Well, they have partnered with many technologies including famous social networks Twitter, Facebook, MySpace and FriendFeed all of whom will be supplying up-to-the-second trending information into the Google Algorithm which will in itself decide whether it is relevant enough information to show in the SERPs.
It is certainly intriguing and it will be interesting to see how much screen real estate Google allows for Real Time Search. What’s more, companies will naturally be nervous to know how their organisations will be effected by Brand ‘chatter’ from social networks.
I predict an increase in interest of ‘online brand protection’ specialists as negative ‘private’ commentary from Twitter, Facebook and MySpace filters into the ‘public’, transparent world of a Web result page.