It’s the only logical explanation; Google is responsible for another rubbish summer.
It’s been a disappointing few years as a British citizen on many fronts it has to be said; not dismissing the horrendous impact of the Credit Crunch, Terrorist attacks and losing our grip on the best football players in the world to La Liga, I have to say that the weather has been pretty awful too. And I blame Google. About 5 years ago I co-authored a report on the impact that the weather had on Sponsored Links. In summary it said that when the weather is good, clicks go down, when it rained, clicks went up. Why? Because when it rains people stay in and go on the computer, when it is sunny they go outdoors and play.
I wonder then if we can correlate the data between when Google’s share price went down and when the bad weather started for us. It seems inextricably linked. I urge you to research my conspiracy theory and prove me wrong.
One further trend is summer when most escape the dreary weather at home for warmer climes (and they need not worry this year that they are missing much) and as such search volumes are reduced in this period in the main. Now we enter September and the run in to Xmas. Search volumes will pick up in nearly all industries now especially in Retail as e-commerce shops gear up for the happy days of November and December, where they will mostly return to the black, their bank balances.
Of course those that will benefit most are the companies that employed a long term SEO strategy at the turn of the year, for this should truly be coming to fruition now, increasing revenue and reducing costs as the year draws to a close. Whether Google will be able to weather their own share price storm will become evident in 2010 and for those of you trying to ride on the back of Google’s advertising prowess as advertisers, jump on board and join in the fun. But make sure you do it right. Plan now for the future and enjoy the fruits of your efforts as we leave the credit crunch behind us and head for more productive times.