How to Maximise the PR Possibilities of a Charity Sponsorship

By Banc Digital

2 min read

Heard of the Sandymoor Cycling Group? No? Well you’re about to. On the 12 July 2015, this plucky band of cyclists will pedal from Old Trafford Football Ground in Manchester to Blackpool’s South Promenade, in a bid to raise half a grand for pioneering sight loss charity, Fight for Sight.

Among the gallant group of cyclists braving the 60-mile trip is Banc’s very own Neil Birchall – a self-declared novice who’s putting his body on the line in aid of this worthy cause. The Sandymoor Cycling Group has received official sponsorship from four companies for taking part in the event – including Banc Media, Martin Berry Opticians, NJS Storage and Soens Caravan Storage.

If you’d like to show your support for the team, the best way to donate is via their JustGiving page. Any and all contributions are greatly appreciated, and there is no minimum donation amount.

Now, to blog business…

If – like our Neil – you plan to go above and beyond in aid of a worthy cause, the internet has made it easy to pull at the public’s heartstrings and bring in big bucks for your chosen charity.

From social media updates to sponsorship platforms like JustGiving, it’s easy to exploit the web and raise serious dollar for a good cause. Here, we look at some of the ways you can use PR to maximise the amount you raise for your charity of choice.

Blog, and Blog Again

Blogs are a great way to share information about the charity you plan to support, as well as updates on your training in preparation for the big event. When people see the groundwork you’re putting in, they’ll be much more likely to dig deep and hand over their hard-earned. A blog is great way to hound potential donors without directly asking them to cough up the cash.

*Rocky Theme Music Plays…*

Take to Social Media

Out of the all garbage doing the rounds on social media, a personal charity prompt in aid of a good cause will likely be a refreshing read for most social surfers. When requesting monetary support via social, be genuine, honest and upfront, and don’t forget to add a link to both the charity’s website and your sponsorship page – should you have one.

Host a Corporate Event

If, like the Sandymoor Cycle Group, you’d like to gain corporate sponsorship from accredited companies, hosting an event to raise awareness of your chosen charity – as well as your personal sponsorship goal – is a great way to earn serious dosh. Reach out and invite the right companies, and you could find yourself hip-deep in donations before the day is done.

Use a Sponsorship Platform

Gone are the days of pinning a dog-earred sponsorship form up in your company staffroom; now, thanks to sites like JustGiving, Virgin Money Giving and The Big Give, you can receive sponsorship payments online at the touch of a button. Though these sites take a cut of your overall earnings, they allow you to share details of your event with a much wider scope of potential sponsors.

Should you like further advice on planning an effective online sponsorship campaign, or if you’d just like to wish our Neil good luck, give the Banc Media team a call on 0845 459 0558.