Big Blog Business: The Humble Bloggers Earning Millions

By Banc Digital

4 min read

The stereotypical view of a blogger may still be teenage girls venting their anger and frustrations at the world and her parents through thinly-guised poetry she will come to regret after her Goth phase subsides – but, for the dedicated and enterprising, the world of blogging is big business.


With a number of monetisation methods, the top bloggers are earning millions to share their opinions with the online community. Here are 10 top earning bloggers who will make you wish you’d kept your Tumblr account active for more than one test post and a picture of your dog wearing your sunglasses.

Matt Marshall – VentureBeat

The minimalistic technology news blog VentureBeat was founded in 2006 by Matt Marshall and by 2008 was recognised by the New York Times as one of its ‘Top Blogs’. The blog is almost entirely self-funded, growing naturally since its inception and has since developed and staged DEMO – a conference for launching emerging technologies.

The blog’s main source of income is Pay Per Click advertising, bringing in roughly £37,500 a month in revenue.

Alborz Fallah – Car Advice

Car Advice has afforded founder Alborz Fallah something of a luxury lifestyle – earning a six figure income in his early 20s for driving fast cars and subsequently writing about them. The entrepreneurial Fallah reveals the secret to his success is writing blogs you care about for people you want to help. The site is the 8th blog and 4th business of Fallah, who demonstrated very early business acumen – selling advertising space on Geocities at the age of 14.

Car Advice’s main income source is advertising banners, netting them £42,000 a month.

Collis Ta’eed – Tuts+

A tutorial site dedicated to numerous disciplines; Tuts+ is the one-stop school for people wanting to learn new design, development, photography, video, computing, and craft skills. Collis Ta’eed has managed to differentiate his blog from other tutorial blogs by offering a comprehensive paid members’ section – which makes up the majority of his income to the tune of £66,000 a month.

Jake Dobkin – Gothamist

Gothamist was launched way back in 2003, during the dark age of dial up connections and horrible half-screen pages on the BBC website. Jake Dobkin’s site was initially dedicated to his home city of New York but has since extended to 80 city-centric blogs focussing on events, food and culture.

Gothamist - Nick Gray

Through Pay Per Click advertising, Gothamist earns upwards of £66,000 a month.

Timothy Sykes – Timothy Sykes

The eponymous Timothy Sykes blog was developed by the self-made millionaire, serving as a mentor to investors and traders who want to make the big bucks. Offering advice on stock trading and monetary development strategy, Sykes’ website continues to make him even richer – regardless of whether it would do the same for the rest of us.

Using affiliate schemes, Sykes nets roughly £90,000 a month from his advice blog.

Vitaly Friedman – Smashing Magazine

Despite sounding like a magazine founded by a contented uncle, Smashing has become hugely successful offering coding and web design help to aspiring tech developers. Developed by Friedman alongside Sven Lennartz in 2006, Smashing Magazine now has a worldwide appeal despite its relatively niche market.

Smashining Mag - Ronaldo Ferreira

Through advertising banners, Smashing Magazine rakes in about £115,000 in revenue every month.

Michael Arrington – Techcrunch

Another technology blog, TechCrunch focusses on both small start-ups and NASDAQ 100 firms. Keeping a close eye on developing technologies and companies, TechCrunch remains relevant in a quick-moving industry. The owners of the site have developed the Crunchies – a much-coveted awards ceremony celebrating the most compelling start-ups and internet innovations of the year.


Through advertising banners, TechCrunch are bringing in just shy of £250,000 every month.

Mario Lavandeira – Perez Hilton

Something of a misfit on the list; Perez Hilton is the gossip site ran by razor tongued Mario Lavandeira. In a heavily saturated market of celebrity gossip, Hilton has risen like the proverbial cream thanks to Lavandeira’s famous wit, unique insights and active interaction with fans through social media – his Twitter account has nearly 6 million followers, bizarrely making him a celebrity in his own right.

Perez is well remunerated for his efforts, netting £272,000 a month through advertising banners.

Pete Cashmore – Mashable

Launched by Pete Cashmore from his home in Aberdeen; Mashable reports heavily on social media activity, technology and world affairs. With headquarters now in New York, L.A, San Francisco and London, the site has grown substantially in the 9 years since its inception. The Mashable Company runs the Annual Mashable Awards, rewarding the year’s best mobile games, entrepreneurs and new companies.

The blog brings in close to £340,000 a month through advertising banners.

Arianna Huffington – The Huffington Post

Way out in front of competitors is the Huffington Post, to the extent it could be considered an online newspaper rather than a blog. The rather pompous sounding self-titled news site was started by Arianna Huffington in 2005 but was not her first foray into website building. Arianna’s first website was – a website calling for the resignation of US President Bill Clinton during his term.

Huffington - C2MTL

Heavily covering politics with a contemporary digestible format, the Huffington Post scores 82 on the Alexa Rank. This sees the site earn a very healthy £1.4m a month.

*All figures from Income Diary.  

Images sourced via Flickr Creative Commons. Credit: Nick Gray, Ronaldo Ferreira, C2MTL