At a seminar I recently attended a couple of key questions were raised, one of which in particular stuck in my mind.
What makes you/your company better than your competitors?
In an age where most products and services are readily available and provided at a similar price, what can you do to stand out from your competition?
After careful consideration the answer became clear. It is to differentiate yourself from your competition, to offer something your competitors aren’t or can’t. I don’t mean discounts, gifts and other incentives to entice them to buy. I mean what are the core values, ethos and goals of your company that will ensure you connect with clients and make them choose your business.
At Banc Media we look to ‘improve our customer’s lives’. What do I mean by this? What is it that Banc does on a daily basis to enhance our client’s lives? A key element of this is our Five Star Service.
The high quality work we carry out ensures the delivery of successful SEO and PPC campaigns, therefore reducing an element of stress, worry and hassle for the client. This on it’s own does not differentiate us as many other agencies deliver high quality work.
We strive to be an extension of our clients business, an additional resource and a member of their team. An example of this occurred recently when a client had a catastrophic problem with their website due to a malware issue.
The client immediately contacted us for assistance. They knew this was not within our usual remit; but trusted our expertise and felt we could help.
Our team spent time researching and investigated the issue to identify and secure the appropriate solution. Needless to say we managed to resolve the issue and our client was delighted.
This example shows the added value we offer over and above our core services. By working daily to deliver the ‘Five Star Service’ and ‘improve our customer’s lives’ we ensure we deliver the best value and service possible and are able to differentiate ourselves from our competition.
But don’t just take our word for it; we’ve had some testimonial videos made by some our clients, you can see this one from Kaplan Financial’s David Pert below.
If you would like to find out exactly what five-star service is like and how we could help you with SEO, PPC or any other digital marketing needs then call us on 0845 459 0558 or email firstname.lastname@example.org.