Kambi

Trusted by betting names all over the world, Kambi Group leads the way as the industry’s top sports betting supplier. Through services like odds-compiling and risk management, Kambi serves approximately 70 operators across more than 60 jurisdictions with the software and data they need to craft the next generation of betting products.

We’ve enjoyed a relationship with Kambi since December 2024, where we’ve optimised a number of channels for their multi-national, multi-territory operation, adding some real oomph to their Organic Search, Paid Media and HubSpot activity.

“The past year of partnership with Kambi has been an incredibly successful one in laying the groundwork for the account’s future. Gaining a deep understanding of Kambi’s strategy and trajectory has enabled BANC to now offer comprehensive support across all aspects of their digital marketing.”

JAMIE FEELY, ACCOUNT MANAGER, BANC

The challenges Kambi faced

A couple of different challenges stood in Kambi’s way before we came aboard. Looking to develop and then execute their digital marketing strategy more effectively, they needed an agency who could see to this by integrating with their existing team.

Additionally, their lead-to-deal lifecycle was a long one. To help leads remain on their journey, more consistent engagement was going to be essential.

How we approached the solution

Working closely with them, we implemented a detailed, multi-touch campaign to guide prospects through the entire customer journey.

To do this, we created dedicated landing pages that supported events and initiatives, complete with HubSpot forms so Kambi could capture high-quality lead data.

These contacts were nurtured through the funnel, entering a flow after submitting a form, so that engagement stayed consistent and Kambi could be positioned as the trusted provider for betting solutions.

We optimised this with...

– The integration of LinkedIn and HubSpot, so any leads generated through paid activity were captured directly in the database.

– Delivering push campaigns to their existing database which re-engaged audiences and maintained momentum with contacts further down the pipeline.

– Putting engagement alerts in place through HubSpot to support the client with sales follow-ups.

How our strategy helped out

With this co-ordinated approach, we successfully supported Kambi in keeping engagement across their long lead-to-deal lifecycle more consistent.

We did this through:

• Email push campaigns
• Marketing and sales automations
• Dedicated landing page builds
• Seamless integrations

Combining the above meant: strengthened brand visibility and authority, more high-quality leads and solidifying Kambi’s position as a trusted provider for sports betting solutions well and truly in place.

Let’s look at the results of an individual lead magnet campaign for Kambi in more detail below…

4.5%

conversion rate, almost double the industry average

166

total downloads, incl. 40 newly-acquired contacts

267%

higher than the industry avg. click-to-open rates

“This experience has been fundamental in initiating our upcoming website project too, something which will revitalise the brand’s online presence and sustain long-term growth for years to come.”