Brindley Group

A car dealership group consisting of 13 sites across the West Midlands, Brindley Group represents major brands including Honda, Hyundai, Kia, Nissan and Maxus.

That’s not all. They’re a major Motability Scheme provider across the region, provide vehicle fleets for businesses and are a go-to for servicing and repair work.

We’ve worked with Brindley Group over the course of a 4+ year relationship.

“Our relationship with Brindley Garages goes from strength to strength. Regular communication means the BANC team can be proactive and alert to industry opportunities – vital in the fast-moving automotive world.”

LAUREN REGAN, ORGANIC SEARCH SPECIALIST

What the client thought they wanted

For Brindley Group, traditional advertising wasn’t cutting it anymore. Coupled with their competitors wheeling out more and more in the way of digital activity, it was diminishing returns for the brand. They needed more customers coming to them – and fast.

What we realised they needed

To gain back a greater share of the market, a customer acquisition strategy was the way to go. And alongside a new website planned by the Brindley Group, the two projects would put them in a better position to support their future sales and marketing ambitions.

What we did for them

We packed our strategy with a host of sophisticated Paid Media campaigns, covering the car manufacturers the brand sells, as well as a range of different audience segments.

We then tailored these campaigns so that we could hit Brindley Group’s web conversion, phone enquiry and store visit goals.

That wasn’t all either. Our Paid activity was bolstered by a Content- and PR-focused Organic Search strategy to make sure they were continuously capturing new audiences online at all buying journey stages – from initial browsing right up to ready-to-buy.

How it helped

Our strategies fuelled up activity for the brand across the board, driving leads, getting more people through the door of their dealerships and massively increasing conversions.

And thanks to the content we produced, site traffic and awareness got much-needed boosts, too.

1,711

PPC leads in past 6 months (in target cost)

5,948

dealership visits via PPC (over the past 6 months)

114%

avg. YoY organic traffic increase through BANC’s content

“BANC has been looking after all our online marketing for years now. Thanks to the great personal service and experience across the team, we’ve seen growth in all aspects of our SEO and PPC performance. I recommend them 100%”.

Chris Adams, Operations Director, Brindley Group