Measurable, authoritative Digital PR that works - nothing but good news for your business.
All good things come in threes. The same goes for our approach to Digital PR. By pairing it with Content Marketing and Tech SEO, we’ve created a potent trio that blends the best of each discipline into one powerful offering. Basically, we’ve got the gear that will optimise the exposure of your brand and business.
How do we do this? By reacting to what’s going on in your industry, keeping an eye on brand mentions, and using expert insights for extra clout, that all add up to fully-fledged Digital PR campaigns. We make sure to swerve black hat tactics like link buying too, so everything you gain stays within Google guidelines. Sounds like good news to us.
High link numbers will only get you so far. And while isolated vanity metrics might be a good look for some, we prefer to take a different approach.
For us, success doesn’t exist in a vacuum. Things don’t end just because you hit a certain target. By linking our Digital PR to an organic marketing strategy made by folk who know their stuff, we look at the impact these links have on your page performance, specific keyword groupings, the relevance to your brand, and the amount of organic traffic hitting your site.
All this means improved organic growth, more mentions in the places that matter, new-found industry expert status and plenty of opportunities to get yourself in front of bigger and more diverse audiences.
Our Digital PR strategies always begin with a healthy heap of research. By delving deep early on, we can understand your needs, scope out the best opportunities, and get to grips with the topics that journalists love to cover. From ideation to creation all the way to reporting on your successes, we’re with you every step of the way.
And because your brand’s reputation matters, we make sure that our PR campaigns stay in sync with your other content. Off-brand campaigns can give you quick wins, but the results are short-lived – and can do more harm than good in the long term. Instead, we go for a wide variety of topics your core demographic care about, before targeting heavyweight media outlets that are renowned, respected, and crucially, relevant.
As part of our strategy, we layer our Digital PR activity across three tiers:
Tailoring campaigns to your needs plays a big part in our strategies. But with a bit of mix and matching, these tiers mean consistent success without leaning on individual campaigns to do all the legwork.
With over a decade of Digital PR experience, our team has some serious know-how between them. Here are the Banckers who’ll help you with the freshest scoops…
(Technical & Development)
(UX, UI & Creative)
& Personnel Director
& Office Manager
& Project Manager
Legal & Corporate
Content & SEO
UX & QA
(Web, Print et al)
Content & Production Specialist
Content & SEO