Digital PR - BANC

How we do Digital PR

All good things come in threes. The same goes for our approach to Digital PR. By pairing it with Content Marketing and Tech SEO, we’ve created a potent trio that blends the best of each discipline into one powerful offering. Basically, we’ve got the gear that will optimise the exposure of your brand and business.

How do we do this? By reacting to what’s going on in your industry, keeping an eye on brand mentions, and using expert insights for extra clout, that all add up to fully-fledged Digital PR campaigns. We make sure to swerve black hat tactics like link buying too, so everything you gain stays within Google guidelines. Sounds like good news to us.

How we measure your success

High link numbers will only get you so far. And while isolated vanity metrics might be a good look for some, we prefer to take a different approach.

For us, success doesn’t exist in a vacuum. Things don’t end just because you hit a certain target. By linking our Digital PR to an organic marketing strategy made by folk who know their stuff, we look at the impact these links have on your page performance, specific keyword groupings, the relevance to your brand, and the amount of organic traffic hitting your site.

All this means improved organic growth, more mentions in the places that matter, new-found industry expert status and plenty of opportunities to get yourself in front of bigger and more diverse audiences.

How we get you there

Our Digital PR strategies always begin with a healthy heap of research. By delving deep early on, we can understand your needs, scope out the best opportunities, and get to grips with the topics that journalists love to cover. From ideation to creation all the way to reporting on your successes, we’re with you every step of the way.

And because your brand’s reputation matters, we make sure that our PR campaigns stay in sync with your other content. Off-brand campaigns can give you quick wins, but the results are short-lived – and can do more harm than good in the long term. Instead, we go for a wide variety of topics your core demographic care about, before targeting heavyweight media outlets that are renowned, respected, and crucially, relevant.

As part of our strategy, we layer our Digital PR activity across three tiers:

Tier 1: The big hitters. Data campaigns, large creative pieces and interactive content that grab headlines and make for juicy stories.
Tier 2: Mid-level campaigns on a smaller scale. Think surveys, quizzes and visual pieces designed to focus on niche sectors of the media.
Tier 3: While we get to work on the bigger things, simple yet effective PR essentials like outreach, expert comments, and promotional offers keep your performance consistent.

Tailoring campaigns to your needs plays a big part in our strategies. But with a bit of mix and matching, these tiers mean consistent success without leaning on individual campaigns to do all the legwork.

The tools we use

No gimmicks, shortcuts, or half measures here. Increasing the power of our PR campaigns is just a matter of having the right equipment in place. Here’s what we pack into your new stories so we can optimise their performance.

Bespoke Media Lists

Tailored and extensive, our deep pool of contacts lets us put you out in front of a stack of PR opportunities.

Industry Knowledge

Our experience means you’ll benefit from our long-lasting journalist relationships, up-to-date knowledge of incoming trends, and fresh tactics to stop things from ever getting stale.

Tech SEO

By fusing a range of industry-leading approaches into our work, your campaigns stay super-charged with search-first authority whenever they land.

Copywriting

Our team of wordsmiths get to work shaping your stories, creating hooks and angles for journalists to spin into headline-snatching reports.

What just a few clients are saying...

The team at Banc have been invaluable to making improvements across both the Scenic and Emerald Waterways websites. We have been able to identify potential problems, carry out cohesive testing and measure the results effectively to ensure we are tackling the right elements of web development to improve conversion on the sites.

Emma Morris

Scenic

After tasking Banc with a full web design and build, we’re impressed with the service, support and assets they’ve delivered. Attentive of our needs yet willing to step in with smart, creative solutions, the team has exceeded expectations, bringing originality and flair to the project.

Andy Barlow

Glint

We appointed Banc to review our Digital Marketing strategy. They redesigned and built us a contemporary, professional website on WordPress. They then followed up with a comprehensive SEO and Paid Media marketing strategy that has led to us receiving many more cost-effective business leads.

Ben Griffin

CDL

The Banc team has been great throughout our website build. Not only are they all experts in their respective fields, they've been a pleasure to work with throughout the process. The support from their PMs, Designers and Developers has been invaluable on the project.

Tom Metcalfe

In Touch Networks

Banc are amazing. A super professional pitch showing they understood the brief and took it to another level. There is no doubt Banc are ahead of the game with all things digital marketing and you feel like if anyone is going to make your campaigns a success, Banc will.

Rachel Flynn

Dolce Catering

Banc have now been looking after all our online marketing at Brindley.co.uk over 12 months now. Great personal service and experience from all the team. Growth in all aspect’s SEO and PPC, 100% recommend them.

Chris Adams

Brindley Garages

Results are everything and the Banc team has certainly provided results. Search Engine Marketing is now our cheapest form of acquisition and thanks to Banc’s expertise we have seen an 80% decrease in costs with a staggering 550% increase in conversions since we started.

Frank Wagner

Lufthansa

We have been delighted with the return on investment generated by Banc’s SEO and PPC campaigns. They really know their stuff and we feel we get real value for money. A huge 70% increase in traffic and sales. Thanks to the Banc Team for their hard work and exceptional ROI.

David Rowlinson

Cruise 1st

Banc has managed our online store Pay Per Click campaign and in that time we have received excellent value for money and return on investment. They do provide the 5 star service they promote and are technical specialists in their field.

Katie Guest

Bodykind

Always excellent service from this great bunch of marketing professionals who are a pleasure to work with. I've used Banc for many years now and have recommended them to several businesses I know.

Dan Masters

Mastery

You have a done a fantastic job getting us to where we are now, the energy and commitment shown in the first 6 months with the technical deliverables as particular highlights. And I speak for everyone here when I say that I wouldn’t hesitate to recommend Banc to anyone looking for a full-service SEO partner.

Tim Hartley

Wax Digital (Medius)

Who'll help you out

With over a decade of Digital PR experience, our team has some serious know-how between them. Here are the Banckers who’ll help you with the freshest scoops…