Content Marketing

How we do content marketing

The rule of three is a powerful thing. It creates patterns, simplifies ideas and has the power to persuade. Whether it’s used in a work of art, a scientific theory or, yep, even marketing, there’s a reason why three’s always been the magic number. It’s why we take the same approach to our content marketing.

At its core, our content marketing consists of three things: content production, digital PR and SEO. By linking them all together, we’ve created a trio of services that seamlessly blend with one another. And the best bit is, all three work in sync towards the same set of goals: yours.

How we measure your success

Every business is different. What might work for one client could miss the mark with another. We don’t take a one-size-fits-all approach here. We prefer to hit targets that are tailored to your specific goals.

Things like where your website’s at, your brand’s identity and what your wider business aims are. These all play a big part in creating KPIs for our B2B/B2C clients.

After we get to grips with your goals, we’ll weave these insights into a heavyweight content and SEO strategy – building a powerful game plan that’s unique to you.

And to see how you’re getting on, we’ll measure your success by looking at:

The amount of organic traffic your content’s getting
How users are engaging and interacting with your content
How you’re rising through search rankings
How many quality backlinks are pointing to your site
How much of the market you own compared to your competitors
Click-through rate gains from organic landing pages
How many of your leads become conversions

…as well as a whole load of other measurable KPIs to keep you ahead of the competition.

How we get you there

Before we begin creating top-notch content for you, we get the ideas going from the start of our relationship. That means putting your business under the microscope. We’ll dive deep into your market position, how your competitors are doing, and what your business truly wants to achieve.

See, Banc is big on putting things into context. Vanity metrics might look lovely and shiny, but their value soon fades. With context on our side, we prime you for growth with an organic marketing strategy that’s designed to flourish.

The same goes for our copy and editorial team. We don’t go for keyword stuffing here. With a ton of experience between them, our team creates visually engaging editorial content like blogs, interactive guides, evergreen resources and hubs, marketing communications and digital PR content – all with your goals in mind.

To wrap this all up, we use the latest project management software to let you know how we’re getting on at every step. You’ll have a real-time view of our tasks and work that lets you keep stakeholders in the loop, chat with us and offer up your own perspective so everyone stays on the same page.

The tools we use

By shaping the strategy around your needs, we’re able to pick and choose from a set of tools best suited to the job. Whether it’s a single product, a mix-and-match approach or the full suite, here’s what we use to give your organic performance a proper boost.

Tech SEO

To work out what’s holding you back, our site audits use industry-backed methods to pick up on everything from small snags to big gaps.

Digital PR

Our Digital PR specialists know a scoop when they see one, using their skills to put your business in front of fresh audiences and big-name media sites.

Social Media

With insights and analytics on our side, we’ll create campaigns that increase brand awareness and customer engagement.

Copywriting

Well-versed with different sectors and businesses, our talented team of writers pen people-first work that skips out on keyword spam and properly speaks to your audience.

What just a few clients are saying...

The team at Banc have been invaluable to making improvements across both the Scenic and Emerald Waterways websites. We have been able to identify potential problems, carry out cohesive testing and measure the results effectively to ensure we are tackling the right elements of web development to improve conversion on the sites.

Emma Morris

Scenic

After tasking Banc with a full web design and build, we’re impressed with the service, support and assets they’ve delivered. Attentive of our needs yet willing to step in with smart, creative solutions, the team has exceeded expectations, bringing originality and flair to the project.

Andy Barlow

Glint

We appointed Banc to review our Digital Marketing strategy. They redesigned and built us a contemporary, professional website on WordPress. They then followed up with a comprehensive SEO and Paid Media marketing strategy that has led to us receiving many more cost-effective business leads.

Ben Griffin

CDL

The Banc team has been great throughout our website build. Not only are they all experts in their respective fields, they've been a pleasure to work with throughout the process. The support from their PMs, Designers and Developers has been invaluable on the project.

Tom Metcalfe

In Touch Networks

Banc are amazing. A super professional pitch showing they understood the brief and took it to another level. There is no doubt Banc are ahead of the game with all things digital marketing and you feel like if anyone is going to make your campaigns a success, Banc will.

Rachel Flynn

Dolce Catering

Banc have now been looking after all our online marketing at Brindley.co.uk over 12 months now. Great personal service and experience from all the team. Growth in all aspect’s SEO and PPC, 100% recommend them.

Chris Adams

Brindley Garages

Results are everything and the Banc team has certainly provided results. Search Engine Marketing is now our cheapest form of acquisition and thanks to Banc’s expertise we have seen an 80% decrease in costs with a staggering 550% increase in conversions since we started.

Frank Wagner

Lufthansa

We have been delighted with the return on investment generated by Banc’s SEO and PPC campaigns. They really know their stuff and we feel we get real value for money. A huge 70% increase in traffic and sales. Thanks to the Banc Team for their hard work and exceptional ROI.

David Rowlinson

Cruise 1st

Banc has managed our online store Pay Per Click campaign and in that time we have received excellent value for money and return on investment. They do provide the 5 star service they promote and are technical specialists in their field.

Katie Guest

Bodykind

Always excellent service from this great bunch of marketing professionals who are a pleasure to work with. I've used Banc for many years now and have recommended them to several businesses I know.

Dan Masters

Mastery

You have a done a fantastic job getting us to where we are now, the energy and commitment shown in the first 6 months with the technical deliverables as particular highlights. And I speak for everyone here when I say that I wouldn’t hesitate to recommend Banc to anyone looking for a full-service SEO partner.

Tim Hartley

Wax Digital (Medius)

Who'll help you out

Our Content Marketing team has racked up some real industry experience. Before you begin working with us, here’s a little of what we can bring to the table.