A/B Testing
Understand your customers in greater detail with strategic, data-driven A/B Testing.
What we do
Grounding your web assets in detailed, well-researched data may be the difference between what works and what doesn’t. Instead of relying on intuition, our Conversion Optimisation specialists delve deep into the ways your visitors behave on-site.
This in-depth method ensures that any alterations to your site are done so with the backing of detailed, data-driven insights - so even the smallest of tweaks can lead to boosts in ROI and performance. Continual analysis will also ensure you're well-placed to take advantage of updates and trends.
How we do it
Our conversion optimisation specialists’ four-step approach to A/B Testing consists of:
User behaviour analysis
Strategic testing
In-depth data capture
Testing and improvements
What we are about
Incremental modifications
Data-driven changes
Target audience testing
Maximising current traffic
Identifying pain points
Goal definition
Curating consistencies
Accurate reporting
Testimonials
The team at Banc have been invaluable to making improvements across both the Scenic and Emerald Waterways websites. We have been able to identify potential problems, carry out cohesive testing and measure the results effectively to ensure we are tackling the right elements of web development to improve conversion on the sites.
Emma Morris
Scenic
After tasking Banc with a full web design and build, we’re impressed with the service, support and assets they’ve delivered. Attentive of our needs yet willing to step in with smart, creative solutions, the team has exceeded expectations, bringing originality and flair to the project.
Andy Barlow
Glint
We appointed Banc to review our Digital Marketing strategy. They redesigned and built us a contemporary, professional website on WordPress. They then followed up with a comprehensive SEO and Paid Media marketing strategy that has led to us receiving many more cost-effective business leads.
Ben Griffin
CDL
The Banc team has been great throughout our website build. Not only are they all experts in their respective fields, they've been a pleasure to work with throughout the process. The support from their PMs, Designers and Developers has been invaluable on the project.
Tom Metcalfe
In Touch Networks
Banc are amazing. A super professional pitch showing they understood the brief and took it to another level. There is no doubt Banc are ahead of the game with all things digital marketing and you feel like if anyone is going to make your campaigns a success, Banc will.
Rachel Flynn
Dolce Catering
Banc have now been looking after all our online marketing at Brindley.co.uk over 12 months now. Great personal service and experience from all the team. Growth in all aspect’s SEO and PPC, 100% recommend them.
Chris Adams
Brindley Garages
Results are everything and the Banc team has certainly provided results. Search Engine Marketing is now our cheapest form of acquisition and thanks to Banc’s expertise we have seen an 80% decrease in costs with a staggering 550% increase in conversions since we started.
Frank Wagner
Lufthansa
We have been delighted with the return on investment generated by Banc’s SEO and PPC campaigns. They really know their stuff and we feel we get real value for money. A huge 70% increase in traffic and sales. Thanks to the Banc Team for their hard work and exceptional ROI.
David Rowlinson
Cruise 1st
Banc has managed our online store Pay Per Click campaign and in that time we have received excellent value for money and return on investment. They do provide the 5 star service they promote and are technical specialists in their field.
Katie Guest
Bodykind
Always excellent service from this great bunch of marketing professionals who are a pleasure to work with. I've used Banc for many years now and have recommended them to several businesses I know.
Dan Masters
Mastery
You have a done a fantastic job getting us to where we are now, the energy and commitment shown in the first 6 months with the technical deliverables as particular highlights. And I speak for everyone here when I say that I wouldn’t hesitate to recommend Banc to anyone looking for a full-service SEO partner.