What we did for them
A potent mixture of Content, SEO & Digital PR activities enabled us to capture this same audience at other key moments along their journeys – interactions which have serious sway on the customer experience when done right.
We achieved this by targeting the audience’s secondary interests – something which we noticed none of their competitors were bothering with.
We went long-term in our approach, too. To make activity as effective as possible, our team launched Digital PR campaigns to increase SEFE Energy’s competitiveness, and created content journeys at every step along the way towards conversion.