What we did for them
To take care of attracting this new audience, we planned out a PPC and Conversion strategy that would soon have first-time cruisers plotting a course towards Scenic’s site.
We also made sure to deploy a full Organic marketing mix to reach this same audience at all touchpoints of their journey. To do this, we got to work creating inspirational, info-packed content and Digital PR campaigns that would reel in users new to the brand.
We didn’t settle there, though. To properly optimise a roadmap that aligned to future booking targets and each year’s annual touring calendar, we held regular strategy reviews so we were always able to identify new opportunities on the horizon.