Computer Disposals Ltd (CDL) is an IT lifecycle management and data destruction business that provides enterprise-level services to organisations throughout the UK.
Its customers feature some big names, including heavy hitters such as NHS trusts, the Ministry of Defence, universities and local councils, and blue chip financial services businesses.
BANC worked with CDL, and its acquiring partner business Restore PLC, for 4+ years. In that time, we made sure to outperform against all targets and KPIs year-on-year.
“The BANC team quickly and adeptly pivoted the paid and organic marketing efforts when the client was bought out by a major PLC and underwent a rebrand. This ability to react meant great relationships with CDL and Restore PLC.”
With their business growing, CDL were looking to move away from their original SME target market.
With their sights set on more profitable contracts with public sector and blue chip organisations, they had ambitious growth targets that needed meeting, too. They came to us to make sure that happened.
CDL’s journey towards digital transformation called for a roadmap to help get them where they wanted to be.
Through this, we’d be able to help them expand from the North West and start generating leads across the entire country.
We then aimed to shift their proposition up the value chain towards the larger and more profitable contract customers they wanted to start targeting.
A Digital Discovery Audit gave us what we needed to think more like CDL and put ourselves in their customers’ shoes.
We then put a full Digital Marketing strategy into action across their SEO, Content Marketing, Digital PR, PPC and CRO – a comprehensive approach that meant no aspects of their digital activity went unturned.
Thanks to the audit, we also designed a new website for them, one that was matched to and informed by the insights we’d gleaned about CDL’s audience.
By stepping up activity across each of their channels, we drove new customers and growth in phases, and inline with key milestones that the business’ commercial plan had laid out.
Or in other words, we boosted their website leads, increased organic traffic, and got their conversion rates growing. And we did it all while reducing their PPC cost per lead too!
increase in website leads
YoY increase in organic traffic
YoY increase in PPC conversion rate
“We appointed BANC to review our Digital Marketing strategy. They also redesigned and built us a contemporary, professional website on WordPress, before following this up with a comprehensive SEO and Paid Media marketing strategy, all of which led to us receiving more in the way of cost-effective business leads.”