Holts Auto

With over 100 years of know-how to their name, Holts’ range of maintenance and repair supplies are sold through the likes of Tesco, Halfords, and ScrewFix, helping car owners keep their vehicles in top condition – whether it’s roadside fixes or driveway car care.

Holts has worked with BANC for over 8 years, taking care of Organic Search and Website Maintenance activity for their four brands (Holts, Redex, Simoniz & Prestone) – and we’re currently tinkering with a new website build for them, too.

See how we drove more motorists to Holts’ four brand websites with our help below…

“We’ve worked with Holts for close to a decade now, helping to elevate their brand’s online presence from next-to-nothing to a market leader. Through a variety of disciplines, we’ve help direct more users to their site, improve the usability of their site and grow customer knowledge of their brands.”

KATE WOODS, HEAD OF DIGITAL - BANC

What the client thought they wanted

Holts’ four brands each offer something different to their audiences. For the car care manufacturer, it was a chance for each of them to lead the way in their respective fields – a perpetually difficult challenge. But then we teamed up with them.

WHAT WE REALISED THEY NEEDED

Having surveyed their market position, we knew that each brand identity was in need of a serious awareness uplift.

To get their products seen both by keen motorists and DIY car carers, we identified that Holts’ organic performance needed kicking up a notch – to increase relevant traffic and retailer referrals.

WHAT WE DID FOR HOLTS

Holts’ business needs meant we had to switch up our approach, too. So our Content and SEO teams went under the hood, identifying key processes that secured both quick wins and long-term growth for their brands, including:

Site-wide health enhancements
Fresh, relevant content penned by our team of copywriters
Greater press coverage in national, lifestyle and specialist titles
Spruced up landing page experiences

All of this was supported by Technical SEO roadmapping and competitor analysis, along with industry-leading Digital PR hero campaigns that left their rivals in the dust.

HOW IT HELPED

We delivered dedicated content strategies tailored across 6 different audiences and 3 languages – an approach which enables Holts to dominate the car care and maintenance search landscape.

And this performance shows no signs of slowing down, reaching new audiences at scale month after month.

2.9M

annual organic visits (grown from 39K)

72%

of all website traffic driven by BANC’s content

47%

increase in referrals to retailers (versus previous year)

“The length of our relationship with Holts, and the fact that our content continues to perform, shows the trust that they’ve placed in us to bring in more customers. We’re delighted to keep achieving big wins for them and are excited about the campaign’s future!”

LAUREN REGAN, ORGANIC SEARCH SPECIALIST