What we did for them
What didn’t we do for them? To redefine EF-group and better understand their current position, we went in-depth. Audience research, competitor analysis, face-to-face talks with key figures within the business.
All of it went towards creating a brand personality that captured their vision, values and insights, which we then translated into a brand strategy document that truly reflects what the business is all about.
Alongside this, we also amplified their visual language through a complete rebrand and site redesign – complete with a stronger palette and new visible elements, such as a fresh typeface.
These creative aspects combined to create a brand that spoke to EF-group’s honesty, friendliness and the connections they make with their customers.