AdWords – You Snooze, You Lose.

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Working within paid search, I’ve learned you have to keep on your toes. It’s a fast, dynamic industry with tools that are constantly changing, evolving or being removed altogether. This means that you’re unable to just learn your basic skills and...

YouTube: Expand Your Paid Search Campaign

  |   By   |  2 min read

As Google paid search becomes continually more saturated and CPCs increase, businesses are diversifying their PPC strategy with YouTube video ad campaigns. YouTube is the 2nd largest search engine and 3rd most visited website worldwide and is continuing...

AdWords Editor Tips

  |   By   |  3 min read

Google Adwords
  When you first get around to setting up your PPC account, you’re busy plugging away in the AdWords interface creating campaign after campaign.