Banc

How to Use Google Search Operators to Improve Your Content Outreach

5th November 2019 | By Banc | 7 min read

Amid expensive platforms and complex techniques, Google search operators are easy to overlook. But wield them with care, and they could hold the key to content marketing success.

What Makes an Effective PPC Landing Page? Our Team Share Best Practices

31st October 2019 | By Banc | 9 min read

Team of specialists with magnifier and laptop and arrow. Digital marketing, PPC campaign, customer relationships concept on white background. Bright vibrant violet vector isolated illustration

We look at what makes an effective landing page from a paid media perspective, including what they should contain and best-practice tips for turning visits into conversions.

A Beginner’s Guide to Creating Customer Personas (With Free Template)

28th August 2019 | By Banc | 7 min read

Learn what customer personas are, how they can help your business, and how to develop them. We’ve also included a free template for creating customer personas.

How to Write Meta Descriptions that Will Win You More Traffic

28th August 2019 | By Banc | 7 min read

The humble meta description remains an important part of organic search, conveying information which can make a real difference in terms of clicks, traffic and leads. Here, we explore how to master this SEO fundamental.

28 Quick and Easy Tips to Increase Website Conversions

15th August 2019 | By Banc | 7 min read

Cropped shot of a man doing some online shopping at night

Looking to increase the number of conversions on your website? There are several things you can do to improve the user journey and encourage click-throughs, and even small changes can result in big wins.

Hitting the mark with conversions: Choosing social media as your next revenue driver

9th April 2019 | By Banc | 4 min read

Are you looking for ways to improve the performance of your digital marketing and make every penny count?

Paying to Play: The Modern Marketer’s Guide to Social Media

16th November 2018 | By Banc | 4 min read

Need help with your social strategy? Sammii, our Paid Social Executive, is here with the latest best-practice advice and knowhow. When recently watching an episode of Carpool featuring Ed Sheeran, I learnt that the chart-topper has ditched his mobile...

How to Supercharge Your Landing Pages with Structured Data

12th October 2018 | By Banc | 4 min read

Here’s a familiar scenario. It’s mid-week in the office, and your time is increasingly filling up with a veritable platter of tasks, requests and projects. You’ve a meeting at 3. There’s that important presentation for tomorrow. It’s your turn...

Website Page Speed: Why It Matters and How to Improve It

8th August 2018 | By Banc | 5 min read

The road to high website ranking is paved with all manner of things that can both accelerate performance and act as speed bumps along the way. Of the myriad factors that can bolster page ranking, website page speed is something of an SEO hot potato right...

Which Website CMS is Right for Your Business?

23rd July 2018 | By Banc | 6 min read

Choosing the right CMS for your website can be a real head-scratcher. Usability, functionality, limitations, cost; there are many things to consider before getting to the business of building your site, so deciding which platform is best can be a challenge....