Posts by: Banc

Digital Marketing Competitor Analysis: A Comprehensive Guide

12th August 2020 | By Banc | 7 min read

When was the last time you sat down and researched your competitors? For many, the answer will be a long time ago. Lots of businesses are guilty of neglecting to keep tabs on their rivals, but in the fast-moving world of digital marketing, this can prove...

Remarketing vs Retargeting: What’s the Difference and How Do They Work?

2nd July 2020 | By Banc | 6 min read

Remarketing is a powerful way to increase revenue and capitalise on existing site traffic. By serving ads to users who are most likely to convert, you’re well placed to generate conversions at a minimum cost per acquisition. But what exactly is remarketing?...

How to Calculate a Budget for Your First Paid Media Campaign

2nd July 2020 | By Banc | 5 min read

Paid media is an attractive proposition for start-ups and fledgeling businesses, offering a flexible, scalable way to get your products and services in front of the right customers. But there are lots of things to think about when setting up your first...

What is Evergreen Content and Should You Create It?

2nd July 2020 | By Banc | 6 min read

Evergreen content – sounds self-explanatory, right? Like its namesake, this type of content is designed to endure whatever the season or climate, providing long-term value for your site visitors and customers. But publishing evergreen content isn’t...

5 Digital Marketing Wins Your Business Could Secure in Lockdown

20th May 2020 | By Banc | 5 min read

From pursuing advertising gaps to tuning up your website’s user journey, we explore 5 digital marketing wins yours business can achieve during lockdown

The Queen is Still Press Royalty – But the Public Want Meghan Markle

1st May 2020 | By Banc | 4 min read

There’s evidence to suggest that whilst we may want to read about the Royals, we don’t necessarily like them.

Why Site Structure is Important for SEO – and How to Plan Yours

17th January 2020 | By Banc | 5 min read

Get to know what site structure is and why it’s important in our definitive guide. Site structure is how a website’s pages are set up and organised. It’s an important part of SEO optimisation, facilitating greater control over which pages are more...

Your Site’s Been Penalised – What Should You Do Now?

13th January 2020 | By Banc | 8 min read

Google penalties occur when a site breaks Google’s guidelines. They’ve been around for years and pose a huge risk to organic search performance. Google issues penalties for lots of reasons, including suspicious links and duplicate content, and a site...

How to Optimise Your Website for Mobile: 7 Best Practice Tips

9th January 2020 | By Banc | 4 min read

Woman uses search engine on mobile phone

Did you know that 5 billion people own a smartphone? That’s 64% of the global population. Mobile devices have become so ingrained in daily life that many people use them instead of a computer – making a mobile-friendly website an absolute must. The...

The Ultimate Guide to Link Acquisition for Beginners: 13 Proven Tactics

6th January 2020 | By Banc | 7 min read

Backlinks speech bubble megaphone on computer monitor

Acquiring inbound links from relevant, high-authority sites is one of the most consistent, reliable ways of increasing a website’s visibility to search engines. A site’s backlink profile – the combined links it has acquired – remains an important...

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