Always data—driven

Analytics & Insight

Revolutionise your campaigns with a deeper understanding of your customers.

Data forms the basis of everything we do

Tag management

Tag management

Bespoke implementation

Bespoke implementation

Data visualisation

Data visualisation

User research

User research

Lab testing

Lab testing

Competitor benchmarking

Competitor benchmarking

Offline conversion tracking

Offline conversion tracking

Real-time reporting

Real-time reporting

What we do


Our analytics team collect quantitative and qualitative data to understand exactly how your visitors behave on your website. Automated and manual analytics tools discover measurable insights and data – allowing our team to get to know your site and business in greater depth.

The insights the analytics team glean from technical analytics can shape everything from an A/B testing campaign to complete web redesign. Our teams report on what they’ve discovered and use this as a foundation for improvements and tweaks, providing ongoing advice and support through the process.

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How we do it


Quantitative and qualitative analysis

Our analytics team collect quantitative and qualitative data to understand exactly how your visitors behave on your website. Automated and manual analytics tools discover measurable insights and data – allowing our team to get to know your site and business in greater depth.

How we do it


Eradication of blindspots

Our analytics team observe the behaviour of your website’s visitors, and identify trends and patterns. Using this, they can help direct a more cohesive customer journey to improve conversion.

How we do it


Comprehensive coverage

Banc's analysts measure and collect data from your site to identify weaknesses and gain a deeper understanding of visitor behaviour. If your site is losing visitors at crucial points in your funnel, our teams will discover why and find a fix. As the customer journey is streamlined, your cost per acquisition should drop – leading to a more profitable website and more efficient marketing operation.

How we do it


Cohesive analytics strategy

Banc’s observation of audience activity helps dictate the overall strategy of your website – creating consistency and a cohesive guiding policy. We run user testing on your competitors as well as your own site to identify gaps, opportunities and friction points.

Meet the team

Adam Morrell
Adam Morrell

Strategy Director

Anita Pun
Anita Pun

CRO Executive

Jennifer Petrovics
Jennifer Petrovics

Junior Digital Marketing Executive

News


A Beginner’s Guide to Creating Customer Personas (With Free Template)


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Four Key Takeaways from the Conversion Elite Conference

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How to Effectively Use Analytics Tools

Analysing, measuring and refining a digital marketing campaign is rarely the most exciting part o... Read more

Want to know what your customers are doing on your website?


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