Content & Digital PR Executive

content-marketing-executive

About Banc

Banc is an established, progressive and dynamic Digital Marketing agency with a large and varied collection of clients. From household name brands to specialist service providers, our client base encompasses a wide range of B2B and B2C industries.

Based in Trafford, Manchester, we have been providing leading Digital Marketing services since 2009. From a team of two, the Banc team now includes 30+ carefully selected Digital Marketing professionals who are dedicated to staying at the cutting edge of their respective disciplines. 

Content & Digital PR Executive – About the Role

Join a well-established and forward-thinking team, responsible for Content MarketingDigital PRCopywriting and Social Media. For the right candidate, this is an excellent opportunity to learn from industry-leading professionals in one of the North’s most ambitious (and friendly) Digital Marketing agencies.

The successful candidate will be able to demonstrate the ability to utilise extensive research to shape strategies and incorporate out-of-the-box thinking to create opportunities for client campaigns. Adaptability and flexibility are vital in the role, ensuring Banc’s Content Marketing and Digital PR team stays ahead of the competition.

Upon joining the team, the successful candidate will be responsible for facilitating multiple digital PR campaigns for both B2B and B2C clients and supporting the Content Marketing leads on each campaign.

Duties and Responsibilities:

  • Delivering and managing Digital PR campaigns, both onsite and offsite, which produce positive results for clients
  • Carrying out research, data gathering and campaign asset creation work to support campaigns across the team
  • Contributing ideas to PR sessions and feeding into decision making for campaigns for clients
  • Developing our reactive PR activity and taking the lead on managing reactive opportunities
  • Monitoring journalist requests and working with the team to take opportunities to gain coverage and links
  • Outreaching PR comments, campaigns and news stories to a range of different media contacts
  • Reporting monthly on campaign KPIs and broader organic objectives
  • Managing one Content Marketing client’s content and PR strategy (with senior team support)
  • Supporting with regular organic admin tasks where required
  • Communicating with the content production team to ensure work is delivered on-brief and on-schedule, to the highest possible standard: blog posts, guides, quizzes, interactive guides, case studies, Digital PR content and more
  • Support broader content marketing campaigns within the team
  • Learning SEO basic knowledge to support in further career development
  • Building target media lists and developing relationships with journalists in your clients’ industries
  • Assisting the agency’s Client Services team by attending client meetings and providing documentation and commentary as required
  • Tracking client budget spend

Key Skills and Experience:

  • Awareness on Digital PR campaigns and how they work for SEO benefit and digital brand awareness
  • Experience using Buzzstream, Response Source and Vuelio (or similar tools)
  • Proven track record of executing outreach and supporting Digital PR campaigns
  • First-class project planning and organisational skills, with the ability to spin multiple plates at any time
  • Excellent communication skills and strong attention to detail
  • Ambition to step outside your comfort zone, trial new ways of working, and collaborate with a range of Digital Marketing professionals
  • Experience using Jira, Basecamp or a similar project management tool would be a plus – as would experience using simple design tools like Canva and Genially
  • Experience gathering data for PR campaigns and building media lists tailored to client’s media targets
  • Experience using content analysis and reporting tools (Google Analytics, Ahrefs etc.)
  • Beginner level experience in SEO content and strategy (preferred but not essential)
  • Experience in both B2B and B2C Digital PR (preferred but not essential)

Benefits and Perks:

As well as offering a competitive salary, our employees can also take advantage of:

  • Flexible working policy (min. 20% of time in office + select full-team days)
  • AXA health and dental cover
  • 21 days annual leave (+1 additional day per year of service up to maximum of 5)
  • Additional paid day off on your birthday
  • Company pension
  • TechScheme and CycleScheme
  • Free car parking
  • Half price pure gym membership
  • Company-funded counselling and wellness sessions
  • Regular company-funded nights out and events
  • Weekly team competitions with gift vouchers
  • High-spec Apple equipment (MacBook Air or similar)
  • A first-class in-house training and development programme
  • A vibrant and inspiring office space located close to Manchester City Centre

Salary-  DOE

Apply for Role

Does this sound like you? To be considered for this position, please email your CV and a short covering letter to: cv@banc.digital