Digital PR & Social Executive
Manchester
Full-time
About the Position
We’re looking for a driven, creative, organised, and enthusiastic Social and Outreach executive to join our fast-paced Digital Marketing team. This is a hybrid role, working across the Digital PR, Organic Social and Influencer Outreach campaigns for a variety of clients and industries, from Automotive and Software to Travel and Leisure.
This role offers a great opportunity to develop skills already attained, and is a good match for someone who has great transferable skills in 1 or 2 of the channels listed above and wants to broaden their skill set. You will have the chance to develop new skills by working with Copywriters, Designers, and the Organic Search team - meaning excellent communication, organisation and teamwork skills are essential.
What you'll be doing...
- Working with the Content Marketing team to generate new digital PR ideas, and testing ideas for development
- Creating digital PR strategies and monitoring reactive PR opportunities
- Data gathering for all Digital PR campaigns, turning data into insights and outreach angles
- Outreach for all Digital PR campaigns including list building, outreach emails, and monitoring performance from all campaigns across all clients using tools such as Muck Rack
- Creating organic social strategies across all social platforms (LinkedIn, TikTok & Meta), including testing plans, tracking links, objectives, and copy and creative
- Leading the influencer outreach strategy, including outreach, sending products, inputting budget sheets and reporting
- Briefing work into the copywriting and design teams, accounting for their workload and due dates, to meet your deadlines
- Writing pitches to share with journalists
- There will be potential to communicate with clients on monthly and quarterly calls
What we're looking for...
- At least 1 years’ experience in a similar role, preferably in an agency working across multiple clients at once
- B2B experience preferred but not essential
- Social media experience or influencer outreach experience essential. Digital PR outreach experience preferred but not essential
- Strong organisational skills, being able to multitask and manage time effectively
- Detail focussed and process driven
- Copywriting experience, preferably with short copy such as social posts and emails.
- Experience with briefing tasks into team members and using task management tools for this such as Wrike, Jira or Monday
- Good communication skills
Benefits & Perks
- Hybrid working policy (3 days in the office with flexitime)
- AXA health and dental cover
- 23 days annual leave (+1 additional day per year of service up to max of 3)
- Volunteering day off
- Company pension
- TechScheme and CycleScheme (discount on personal tech items)
- Free car parking
- Company-funded counselling and wellness sessions
- Regular company-funded nights out and events
- Weekly team competitions with gift vouchers
- High-spec Apple equipment (MacBook Air or similar)
- Vibrant and inspiring office space located close to Manchester City Centre
Training & Development
- First-class in-house training and development programme delivered by our experienced digital senior team
- Yearly appraisals
- Monthly 121s
- Bespoke personal development programmes for each team member
- Opportunities to request additional training programmes
- Access to conferences, webinars and training events
- Great opportunity for progression - based on performance