AdWords – You Snooze, You Lose.

  |   By   |  2 min read

Working within paid search, I’ve learned you have to keep on your toes. It’s a fast, dynamic industry with tools that are constantly changing, evolving or being removed altogether. This means that you’re unable to just learn your basic skills and...

YouTube: Expand Your Paid Search Campaign

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As Google paid search becomes continually more saturated and CPCs increase, businesses are diversifying their PPC strategy with YouTube video ad campaigns. YouTube is the 2nd largest search engine and 3rd most visited website worldwide and is continuing...

AdWords Editor Tips

  |   By   |  3 min read

Google Adwords
  When you first get around to setting up your PPC account, you’re busy plugging away in the AdWords interface creating campaign after campaign.

5 Steps to a Better PPC Quality Score

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5 Steps to a Better PPC Quality Score
Quality score has a huge impact on how effective and costly your PPC campaigns are. It’s Google’s way of ranking the quality and relevance of your keywords and ads. So, if you have a poor quality score, you’ll pay more for adverts that will rank lower on the search engines.

5 Ways to Optimise Your PPC for Christmas

  |   By   |  2 min read

Santa choosing his keywords
  One of the busiest and most profitable times of year for millions of businesses worldwide, the Christmas period is notorious for its rocketing sales, never-ending deliveries and cut-throat online competition. It’s a these times, above all others, when simple tweaks to your Pay Per Click campaign can make all…