While there’s no magic formula to writing paid ads, there are things you can do to increase engagement and eke as much value from them as possible.
We look at what makes an effective landing page from a paid media perspective, including what they should contain and best-practice tips for turning visits into conversions.
Working within paid search, I’ve learned you have to keep on your toes. It’s a fast, dynamic industry with tools that are constantly changing, evolving or being removed altogether. This means that you’re unable to just learn your basic skills and...
As Google paid search becomes continually more saturated and CPCs increase, businesses are diversifying their PPC strategy with YouTube video ad campaigns. YouTube is the 2nd largest search engine and 3rd most visited website worldwide and is continuing...
When you first get around to setting up your PPC account, you’re busy plugging away in the AdWords interface creating campaign after campaign.
Although Bing has a market share under 7% in the UK, there is still a lot to gain from using this channel in your PPC campaign.
Like the cavalcade of clueless shoppers trying to use the self-service checkout at Asda for the first time, newbie visitors to your website may need a little helping hand.
With more than 1 billion unique users every month, representing almost 1/7 of the World’s population; it is no exaggeration to suggest that YouTube possesses unique marketing and advertising reach. And yet, YouTube marketers are consistently failing...
Quality score has a huge impact on how effective and costly your PPC campaigns are. It’s Google’s way of ranking the quality and relevance of your keywords and ads. So, if you have a poor quality score, you’ll pay more for adverts that will rank lower on the search engines.
From fashion retail to legal services, online success for business pivots on one very important goal - appearing at the top of Google’s results pages.