PPC campaign in poor shape? Let’s get it fit for Christmas!

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I purchased a Wii Fit the other day and have started my fitness program. You’re probably wondering why I am sharing this with you. Well, it’s because I realised that an SEM campaign, be it SEO or Pay Per Click, acts in a similar way to a fitness regime. And here’s…

Don’t Delay! Get ahead during Summer

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The summer is over, Hurray!!! Does it sound strange that I am actually looking forward to the end of summer? Maybe! However there is a very good reason for this. Summer can mean nothing but more pressure on companies looking to secure new and repeat business; perhaps due to holidays,…

I am an I.T. Expert – Apparently!

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Working for a Search Marketing Company comes with many (miss) conceptions. I’m an expert on everything internet or computer related now. This means everything from knowing all about PPC and SEO (which is a given) to being online technical support for any relative or friend that gets a ‘blue screen’…

Monica does PPC

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It’s Friday already, so it must be time for a new update on my work at Banc Media. This week has been amazing! So many technical terms finally made sense and no longer sounded foreign to me. I just loved it and I’m really looking forward to the next week.…

‘Don’t be evil’, Google!

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The news that dominated the first page of worldwide media publications recently, was about Google breaking the ‘net neutrality’ principle. It spread across the internet so fast that the very next day over 100 people gathered outside of Google’s California offices to protest against the company’s actions. It appears that…

Monica loves Banc – Week 2

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  I must start my weekly update by wishing a massive HAPPY BIRTHDAY to Neil Birchall, our brilliant Client Services Director. It is his birthday today and we hope he is having a great time. I cannot believe it is Friday already. It’s time for an update on my progress…

Monica’s Banc Experience – Week 1

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4th August 2010: The big day has come and my Banc Media adventure begins. Scared but excited at the same time. I was back in the lovely Furness House but this time as a Banc Media employee and not as a graduate hoping to grab the job of my dreams.…

Welcome, welcome, welcome

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We are extremely pleased to announce that the Banc Media Client Services team has increased by 1 this week with the arrival of Monica Cozma. Monica joins us to assist delivery of all Banc Media products to maintain our high levels of campaign management...

Client PPC Case Study – Kaplan Financial

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Kaplan Financial appointed Banc Media in April 2010 to review its current Pay Per Click campaign with a view to improving results in the short term. Kaplan Financial is the UK’s leading provider of accountancy training and financial training. They offer...