Team Profile: Chris Balme

  |   By   |  2 min read

content editor
Having penned more words than Proust as Banc’s original copywriter, Chris ‘Bowling Arms’ Balme has since retired his calloused typing hands to take charge of content editing and social media duties here at Banc — lending his innate wit and good humour to proofreading, content management and topical hashtag creation…

10 Famous People You Didn’t Know Were Copywriters

  |   By   |  5 min read

copywriter celebrities
We noble copywriting few. We are not in the copywriting game for money, power, celebrity or sex – we answered our copywriting calling to help. Flying under the radar, often anonymous, often using slightly ridiculous pseudonyms; we exist to help connect people. The retailer with the shopper, the needy with…

7 Useful Tools to Help Improve Your In-House Copywriting

  |   By   |  5 min read

copywriting tools
A craftsman is only as good as his tools, or so the saying goes. While Banc copywriters wouldn’t normally open a blog with such a baggy cliché, there’s some truth in this turn of phrase, and one that can be applied to most professions — be it butcher, baker or…

7 Things That Every Copywriter Knows

  |   By   |  4 min read

facts about copywriting
As every English Language graduate knows, once your dreams of moving to a blustery cottage by the sea and penning some of the century’s best poetry like a kind of hipster Dylan Thomas fall through, there’s no finer vocation than copywriting. It’s...