Content Marketing Archives

The Ultimate Guide to Link Acquisition for Beginners: 13 Proven Tactics

6th January 2020 | By Banc | 7 min read

Backlinks speech bubble megaphone on computer monitor

Acquiring inbound links from relevant, high-authority sites is one of the most consistent, reliable ways of increasing a website’s visibility to search engines. A site’s backlink profile – the combined links it has acquired – remains an important...

Your Digital Marketing Glossary: Every Important Term Explained

6th January 2020 | By Banc | 6 min read

Discover the ins and outs of digital marketing with our glossary of industry terms and acronyms. Cutting through the technical jargon, our guide defines common terms to help you understand key digital processes. Looking for help on a particular topic?...

How to Use Google Search Operators to Improve Your Content Outreach

5th November 2019 | By Banc | 7 min read

Amid expensive platforms and complex techniques, Google search operators are easy to overlook. But wield them with care, and they could hold the key to content marketing success.

How to Run a Marketing Brainstorm that’s Worth the Time

31st October 2019 | By Jonathan Tuplin | 6 min read

If you want to generate valuable, creative ideas through brainstorming, our guide can help. We’ve included best-practice tips and proven techniques to help you get the results you’re looking for.

A Beginner’s Guide to Creating Customer Personas (With Free Template)

28th August 2019 | By Banc | 7 min read

Learn what customer personas are, how they can help your business, and how to develop them. We’ve also included a free template for creating customer personas.

How to Write Meta Descriptions that Will Win You More Traffic

28th August 2019 | By Banc | 8 min read

The humble meta description remains an important part of organic search, conveying information which can make a real difference in terms of clicks, traffic and leads. Here, we explore how to master this SEO fundamental.

How to Supercharge Your Landing Pages with Structured Data

12th October 2018 | By Banc | 4 min read

Here’s a familiar scenario. It’s mid-week in the office, and your time is increasingly filling up with a veritable platter of tasks, requests and projects. You’ve a meeting at 3. There’s that important presentation for tomorrow. It’s your turn...

The Most Important Things We Learned from SearchLeeds 2018

18th July 2018 | By Banc | 7 min read

searchleeds 2018 conference takeaways summary

For those unfamiliar, SearchLeeds is the North’s largest search marketing conference. The event’s remit covers everything from technical SEO to paid media, through to content marketing and digital PR – with a focus on actionable advice practitioners...

Voice Search, Duplicate Copy, Burritos and More: Banc’s Day Out at Search Elite

3rd October 2017 | By Banc | 4 min read

Last week, two members of Banc’s Technical SEO team went to the Search Elite conference in Manchester, coffee was enjoyed and a burrito was eaten. Obviously, a lot of information about the power of search was taken in, and we have put together the main...

Team Profile: Juan Mora Romero

31st May 2017 | By Banc | 2 min read

Digital executive, Juan Mora Romero, undertook the reverse trip made by many British retirees, swapping sunny southern Spain for dour Manchester two years ago. Arriving to study for his Master’s in digital marketing, Juan was quickly scooped up by the omnipresent Banc recruitment machine.

1
2
…
4
Older

Latest Insights